Green Circle Growers Packaging Redesign
Role: Art Director
Client: Green Circle Growers
Year: 2022
In an effort to elevate the ecommerce experience, packaging was developed so that plants leaving the distribution center were in clearly marked boxes that also appealed to the variety of audiences serviced by 10+ online retailers including 1-800-Flowers and The Sill.
The final designs needed to be approved by the VPs of each partner company and ultimately featured a craft look for the laid back plant enthusiast buying plants in terra cotta, and a more luxurious black and white design for the luxurious, blooming giftables.
In addition to mass appeal, boxes also needed to be labeled with certificates updated bi-annually. To reduce labor and print costs, a QR code system was developed to keep the certificates up to date. As first in the industry to do so, I lead several calls with e-commerce leaders, helping them implement the system.
The text-heavy image was the most up to date solution prior to the QR code one developed.