Sketched and compiled on a tight timeline to stay within event deadline. From launch to expected show date, approx. 1 month.

The focus was on bringing guests from the event hall, to a boho bedroom filled to the brim with plants, while educating them along the way.

Despite Covid postponing the event, it came to life in 2022.

Each item was sourced from our headquarters in Ohio, keeping in mind that our true audience was the Texas millennial.

To keep each area from getting overcrowded, UX path was created and reinforced with directional signage and furniture barriers.

The side opposing the bedroom setup was also intended to be engaging with a seflie station on the plant wall, and product information surrounding.

Postcards with further brand information were shared in branded ceramic pots.

A Large Bloom Anthurium was a last minute addition to the booth as a contest product. Styled by our photographer, tags and signage designed by me.

Milly the Pothos was featured in social media leading up to the show and was in a secret brand ambassador presentation. Here she was soft launched for the first time in person as a new personality for the brand!

The booth had many visitors come pose on the bed.

A brief brand history to educate brand ambassadors.

When the tradeshow got postponed one week before showtime, we revamped the site to show off our new look in a different way!